AI Consultant for Media & Creative Teams
I help organisations make sense of AI and implement it effectively.
I led the development of two of the UK’s most successful digital products: BBC iPlayer & BBC Sounds.
Since 2022, I’ve been helping media and creative companies around the world realise the potential – and avoid the pitfalls – of AI.

Analysis
I write about AI and media trends, cutting through the noise to focus on what’s genuinely significant.
Speaking
I give talks that explain how AI’s evolving and what it means for creative work.
Strategy
I help leadership teams figure out what AI can actually do for their organisation – and what it can’t.
Education
I run workshops that help leadership teams get hands-on with AI.
Advice
I provide ongoing advice to organisations working through AI adoption.